It wouldn't be breakfast without a croissant sandwich L-R: Vanilla Frosty-ccino, Cold Brew Iced Coffee, Chocolate Frosty-ccino, a hand.
and tried every last item off the new menu. Because this is my job, I did what any good journalist would do. Wendy's has finally managed to carve out a space for itself on the breakfast scene - during a health crisis no less. This was a goal the company had hoped to reach by the end of 2020, according to a Business Insider report. Wendy's had already made up 8% of its total sales by May. While competitors saw a plummet in breakfast sales during the COVID-19 pandemic (Micky D's went so far as to temporarily nix its all-day breakfast menu). So, you might be skeptical that, after numerous failures, the chain could pull it off. items the chain previously launched breakfast a few times since it first forayed into morning food in 1985, but none of those attempts were successful. Notably, this isn't Wendy's first swing at A.M. The extensive lineup includes cold brew coffee-infused Frosty-ccinos, Breakfast Baconators, Honey Butter Chicken Biscuits, and even a breakfast burrito, among other options. The square-shaped hamburger slinger introduced its highly-anticipated breakfast menu at locations nationwide back in March.
#BIFF BURGER UPDATE#
Classic drive-thru chains like McDonald's, Burger King, and Taco Bell periodically update their morning offerings to stay competitive, but it's relatively new contender that's raising the breakfast stakes even higher: Wendy's. The fight for fast food breakfast domination has never been fiercer. The Chicken Sandwich War is over, so now it's time for a new debate.
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